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Our marketing program provides students with an understanding of how consumer behavior impacts marketing decisions, how cultural factors shape ad campaigns and how data can be leveraged to create successful marketing campaigns. Students learn how to deliver valuable experiences to customers by understanding how to effectively design, price and promote products. Leveraging their creative and analytical skills to persuade and acquire customers, our graduates are prepared to lead within the marketing industry.
In addition to developing a common body of knowledge in marketing, students can earn a certificate, helping them gain expertise in a specialized area.
Sales and customer relationship management:
Specifically designed to prepare students with the critical skills required to develop successful sales strategies, implement new technologies and build and maintain business relationships, our Sales and Customer Relationship Management Certificate prepares undergraduate students to set themselves apart in the professional world.
Marketing majors develop a variety of skills that can be applied across many industries. From large corporations to nonprofits, every business needs dynamic individuals who can help them effectively market their brand. Students who major in marketing have several career options. Among the most popular career opportunities are:
Professor Darby Sanchez is passionate about preparing students to compete in the real world.Her teaching is informed by more than 20 years of business management experience on 4 continents: North America, South America, Asia, and Europe.
Sanchez’s business career taught her a range of management skills: to develop products and services; to strategize business growth; to manage finances; and (not least important) to develop and lead people.
The management major’s appeal, says Sanchez, is its usefulness in all types of organizations, whether a government institution, a church, a multinational corporation, a family-owned business, or a non-profit.
Classroom engagement is important in Sanchez’s classes. She says, “I want my students to talk, to ask questions, to work on projects in teams. They can’t just sit and listen to me lecture.”
Sanchez believes her Texas Tech-CR students face limitless possibilities. “I grew up a Latin female in Miami, and I became a tech CEO in Asia, surrounded by men. If I could do that, my students can definitely do anything they want.”
